Boots & Barkley is Target's proprietary pet supply product line. As a student assignment for the University of Massachusetts, I aimed to rebrand certain aspects of the line. I used a variety of bold colors—one for each type of pet represented—to give the brand a fun, modern look. At the same time, repeating circular shapes were integrated into the illustrations to evoke the traditional Target brand. The typeface used was Open Sans. Work for this project included a new logo, aisle marker signage icons, animal imagery for packaging, and a web banner ad. (2017)
